Be Prepared-ish™ Holiday Campaign
Designer: Marlee Nicolas + Jenna Smith (homepage)
Copywriter: Kristin K.
Homepage
An introductory landing page experience for BRU's Holiday Campaign featuring a detailed Gift Guide to help parents Be Prepared-ish™.
Baby's First Christmas Gift Guide
Desktop, tablet, and mobile page headers for the Gift Guide which served to educate parents on choosing appropriate toys for their little ones ages 0-12 months.
Desktop Category Creative
Gift Guide Category PagES
Emails
Targeted email promotion for the Baby's First Christmas in-store events that took place during the campaign
Social
Concepted and created gif posts for social engagement on BRU's Instagram Feed
In-Store Photo Backdrop
Babies are invited to take pictures with their parents at the in-store event.
