LUMA | Creative Direction

 

the brand

It all started with a vision…

 

FemininE. Natural. Sensual. Bohemian.

LUMA_Photoshoot_Moodboard_curated.jpg
 

and then it came to life…

LumaEDIT_11.jpg
Screen Shot 2018-10-14 at 12.00.38 PM.png
IMG_2192.jpg
LumaEDIT_6.jpg

Photoshoot Credits:

Creative Direction + Styling: Marlee

Photography: Ornelle C. (@ornelle.c

MODELS: CaNDICE (@candicesabiduria) + ALTEA (@ALTEAKELLY)

Makeup: @vivala.tay ⁣⁣⁣⁣

Hair: @hairbyshaa

 

 

the identity

Luma_board_4-1-19.png

PACKAGING

Hair sachet, hang tag + thank you card

Hair sachet, hang tag + thank you card

Product Box: Inside

Product Box: Inside

Full packaging collateral

Full packaging collateral