influencer collaborations
Zuri Hall - E! News and Emmy Award winning host
2019 Academy Awards | 2019 Grammys | Vogue | Marie Claire | Allure | 2018 Macy’s Thanksgiving Day Parade
LUMA X OCTAVIA B
Christmas + The anniversary sale – Social Campaign
Octavia Brown - Lifestyle Blogger; 33K Subscribers
Octavia wearing East Asian Loose Wave
Marketing objectives
Garner brand exposure + Anniversary sale promotion (promo code included in video) – Convert visitors into customers
Improve SEO and Google page ranking – Create Content for social media
CONTENT
YouTube – 1 Video (12K views; 1K likes; 2K webpage visits; 3k in sales)
Instagram – 3 Image Posts (1.2k Reach; 135 Likes)
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Instagram Posts
Instagram – Insights
Results
YouTube – captured with bit.ly links
LUMA X sade watkins
The Official Launch – Social Campaign
Sade Watkins - Curly Hair Blogger; 156K Subscribers
Sade in Vietnamese Deep Curly
Marketing objectives
Garner brand exposure + launch sale promotion (promo code included in video) – Establish presence and trust in the YouTube community
Improve SEO and Google page ranking – Create Content for social media
CONTENT
YouTube – 2 Videos (49K views; 2.7K likes; 3.3K webpage visits; 5k+ in sales)
Instagram – 2 Image Posts and 1 video grab (1.6k Reach; 214 Likes)
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WATCH – Deep Curly Straightening Video (2 Month Follow-up)
Instagram Posts
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Newsletter
Results
YouTube – captured with bit.ly links
Instagram – Insights
Additional Collabs
Chan (@trapezoidmouth) Instagram influencer + Bella (@onlybells) YouTuber
9.4K Impressions - 6.7K Reach - 566 Likes - 165 Saved - 160 profile visits
