NBA + State Farm Present: The Hoopers
ART DIRECTION: MARLEE NICOLAS + BENJAMIN HOWARD
COPY: JERRY LIU
The Ask:
Social posts to support the fictional All-Star family, The Hoopers. This series of posts follow mom (DeAndre Jordan) as she travels to the Rio Olympics. Meanwhile, back at home, the boys take advantage of mom's time off.
THE HOW:
From story conception to image manipulation, the creative process was an interactive team effort. I along with the creative team had a lot of fun thinking of what the family's summer would look like with mom gone for a few weeks. Using a mix of stock and studio photography of the players, I created these hilarious images to bring the summer adventures of The Hoopers to life.
Mom packs the essentials for Rio
On the way to Rio Olympics...no leg room in coach
Dad and Grandpa take Baby out for some ice cream
When Grandpa takes games a little too seriously
When mom's away...the boys will play
The Hoopers go for a family bike ride